Woman using a laptop.

CRM is More Than the Mantra: 'The Customer is Always Right'

Pop quiz: What's the most important factor to being successful in real estate? Some say location ?, some insist on marketing ?️, some highlight how having a great brokerage builds an agent’s business up and some might just reply with dollar signs. ?

But truth is, there’s not just one right or wrong answer. That’s right, you passed the test! Ultimately, things like a strong team or a popular location will definitely contribute to your success. However, did you notice one major factor we didn’t mention? The clients! If that was your answer, then you get major bonus points ? (because that’s the answer we choose!).  If they weren’t on your radar, then you may want to take a closer look at your priorities, boo boo.

In the end, it comes down to customer relationship management (CRM).

Keep Your Clients Close

You know how critical it is to have loyal customers. Clients who sing your praises and who direct friends and family to you when they are looking to make a move, are the best kind of people to have on your side. And in today’s digital age, it’s easier than ever to keep in touch with loyal clients that help your business grow and thrive. ??

With solid CRM, you can let your customers know how much you appreciate their loyalty. The right system will allow you to keep in touch AND avoid missed opportunities to follow-up and gain referral business. After all, it's not about how many clients you’ve had, but about building a service that is so fantastical ? that people are dying to refer you.

You Are What You Sell — and Who You Sell To!

Picture it: an agent who knows my kids names, gives me relevant information (that I didn’t even ask for), has taken the time to know my style and what I am looking for. Where do I sign up and can I tell my friends?! ?‍?‍?‍??‍?‍?‍??‍?‍??‍?‍?‍?

Give your customers a reason to stick around long-term by making them a priority. Make them feel important because, well, they are! An agent can have all the ✨razzle and dazzle ✨ in the world, but they will quickly start to lose their shine if they don’t put the customer first.

CRM allows you to understand who your customers are. When you know who you’re selling to, you can better tailor your sales and marketing. You can even develop new services or added value to offer your target customer base. Overall, focused CRM helps your business to positively evolve so your clientele list can diversify and expand. Design your selling strategy in such a way to make the client feel like it was made for them! ??

Communication Nation

In this age of tweets, likes and viral posts, social platforms are a CRM haven. You have the tools to directly listen to your clients’ wants and needs ?, right at your fingertips. You can search twitter or online messaging boards to find the topics your clients have questions about, and become the expert for them. ?

If a customer leaves a positive review for you somewhere on the internets, you should personally take the time to reach out and thank them right there in the response section. ? Not only does this boost your online presence, but you demonstrate to that client — and all future clients — that you’re listening. On the flip side, if you gracefully and kindly handle any negative reviews, that can also speak volumes for your personal brand!

Maximize Your Business Potential

Kat Calling is ready to maximize your potential by improving your CRM, tackling every available opportunity. Let us help you show new and past customers just how open you are to communication, positive change and fulfilling their needs. We can work harmoniously with you to teach the CRM principles we use when we make your sales calls for you. So, go on and contact us today!