Ways To Get New Real Estate Listings When You’ve Hit a Dry Spell
Posted on 10/06/2017 9:34 AM
Sometimes it feels like we have gone through all of our options when we are looking for new leads. When it feels like you have to start from scratch, getting new listings can seem like an incredibly daunting task. But don’t be intimidated! You got this!
Now that we got that little pep talk out of the way, remember that getting listings often requires a real estate agent to get out of their comfort zone and stay diligent. The thing is, you have to be at least a little fearless at times in this industry. You’re tough, though! Continue reading to see what it takes to kick yourself out of a real estate prospecting dry spell.
Call Everyone You Know
Yes, everyone. Grab your phone and start going through your contacts. Give your best friends and closest connections a call as a warm-up. Then call that one guy you met at a networking event a few weeks ago. Call anyone and everyone in your network and ask your contacts questions about where they’re living, if they plan on moving, and so on. If they aren’t personally in the market, ask them for names of people they know who may be. If you don’t ask, they probably won’t tell!
We know it may be tempting to talk about anything other than real estate, but remember to stay focused. These calls need to have purpose. The purpose is to remind your people that you are the real estate guru. This business is all about connections, connections, connections, so you want to be proactive. When you become your network’s real estate expert, they will think of you first when it comes to real estate needs or referrals. And when they give you a bite, Don’t forget to follow up! ☑️
Hit Up Local Developers
We’ll admit it. This isn’t always easy. But if you can get to know one or two developers in your area it could be a game changer! Sometimes they may already be working with a real estate agent, but it doesn’t hurt to get your name out there. Who knows, if they like you (they totally will) and you’re persistent (you totally will be), they may decide to help you out when they get new listings. Remember to stay courteous and polite if there’s another agent in the mix. Real estate can be a territorial game, so you’ll want to stay on good terms with everyone.
Give Cold Calling a Chance
After you’ve hit up everyone in your contacts list, it’s time to start cold calling. Keep an eye out for potential, expired, and cancelled listings. Try to give property managers a ring early in the morning since they typically move forward with one of the first few agents that call them. The early bird gets the worm, after all. Be persistent, call early and often, and don’t forget to ask them to meet face-to-face. Once they meet you, how could they not love you?!
***We know cold calling can be a drag. That’s why we’re in business. *shameless sales plug*: Kat Calling does the heavy lifting with finding qualified leads and cold calling. All you have to do is show up to the appointments we set for you.
Invest in Yourself
Make sure you’re taking the time to invest in yourself. Establish a brand that you’re confident in and invest in ads, a virtual sales assistant (don’t forget, we can help with that!), business cards, flyers, email marketing and more. If you put money in these endeavors now, it will pay off down the line.
At the end of the day, it’s important to keep in mind that there isn’t some magical formula to jump out of a slump. We wish there was! But ultimately, it takes a lot of hard work, persistence, and integrity. Qualities that you’ve already got down, boss!
If you want out of this dry spell, like yesterday, check out our services to see how we can help you start killing it again!